Nigerian music star Davido has partnered with luxury cognac brand Martell and Ghanaian visual artist Prince Gyasi to create a limited-edition XO collection inspired by Afrobeats and African creativity.
The collection, known as the Martell Afrobeats Limited Edition XO, features original artwork by Gyasi depicting OBO on its bottle and presentation box. The design combines Martell’s signature blue with amber and gold colours inspired by West African landscapes, reflecting the energy and cultural influence of Afrobeats.
The collection was launched globally in New York on October 28 and will be unveiled in Nigeria on November 6 at an intimate dinner with Davido and Prince Gyasi. The collaboration also marks five years of Davido’s relationship with Martell and features in his music video for Already Falling, filmed at the brand’s historic estate in Cognac, France.
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Well done Davido…nice move 👍