Heineken is bringing fashion, creativity and innovation together at Lagos Fashion Week 2026 through its City of Cities: Where Taste Rules campaign, celebrating the culture and distinctive energy of Lagos.
The brand’s activities include the Heineken Runway showcase, Heineken Lounge and the Nigerian debut of Heineken Studio, where guests can explore new ways of brewing, serving and experiencing lager. The campaign also creates opportunities for designers, creatives and fashion enthusiasts to connect and celebrate African fashion.
Heineken will also host its After Party, extending the Fashion Week experience beyond the runway with music, entertainment and social gatherings. The brand’s activities aim to highlight the creativity, people and cultural experiences that shape Lagos.
