American Cola has opened entries for the second season of its American Cola Club Talent competition, inviting Nigerian creatives to showcase their abilities in dance, DJing, street art, skating and other creative fields. The 2026 edition carries the theme “Make Dem See,” with entries opening on November 6, 2026.
The competition follows its 2025 debut, which featured five weeks of talent showcases and ended with DJ Mafdee Bitrus Moses Bugama emerging as winner. He received ₦1.5 million, a year’s supply of American Cola, music streaming benefits, media interviews and a fully funded community impact project, while Temz BusyTm and Adetutu finished as first and second runners-up respectively.
This year’s winner stands to receive ₦2 million in cash, a community impact project worth another ₦2 million, media appearances, a year’s supply of Cola and other gifts. Interested participants are required to record a vertical video of themselves showcasing their talent, lasting between 40 and 60 seconds, post it on Instagram, Facebook or TikTok, tag American Cola and use the hashtags #MakeDemSee and #AmericanColaClubTalent.
