Raneen Awad began her beauty career at just 16 as a face model in beauty salons. She later built a strong presence on social media, becoming a content creator, influencer and entrepreneur with more than 264,000 Instagram followers.
At 17, Raneen launched her first product, RENO Lips, a lip-plumping gloss that quickly attracted customers and strong sales. The demand encouraged her to develop more products and turn the idea into a wider skincare and beauty brand.
Over the following years, Raneen expanded RENO into a growing skincare business, with products manufactured in Korea and sold in different countries. She credits product quality and customer trust as key factors behind the brand’s growth, saying, “Customer trust and product quality are the foundation of a successful brand.”
